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Archived: gears 2 marketing plan coming into focus

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gears 2 marketing plan coming into focus
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The full court press for Gears of War 2 is starting, and there are plenty of ways to get involved with the festivities. In addition to over 20,000 retailers holding midnight madness releases, special events like a Gears Game-with Fame from Nov 7-10th where players can win prizes and play with the Epic development team.

There also are the goodies being given away with the game including free maps and several items from the Limited Edition. All players will get access immediately to the Flashback Map Pack that has Canals, Gridlock, Mansion, Subway and Tyro Station from the original updated to accommodate Gears 2. As for the Limited edition, it is priced at just $69.99 (only $10 more than the base game) and includes a token for a gold-plated lancer for in-game multiplayer use. I personally ordered the Gears Limited edition just to get the free Radio Controlled Tank thing that Best Buy is offering, but the in-game gold lancer is a nice touch.




Gears of War 2 Fans Worldwide Preparing for the Countdown to Launch
Sequel surpasses original games pre-sales

Gears of War 2, the blockbuster sequel to the fastest-selling game of 2006, recently surpassed the total pre-sale orders of the original Gears of War and is poised to become the must-have video game this holiday season. With Gears of War 2 now just 24 days away, there is plenty to look forward to when the game launches on November 7th.

Fans should mark their calendars to participate in the following upcoming launch activities:


Midnight Mayhem Events
Over 20,000 retail stores worldwide will have Gears of War 2 on sale at 12:01 a.m. on November 7th as part of the Midnight Mayhem launch program. Everyone who purchases a copy of Gears of War 2 at participating retailers during Midnight Mayhem will receive an Xbox LIVE token for an exclusive in-game gold-plated Hammerburst Assault Rifle for use in multiplayer gameplay.

Xbox LIVE Weekend, Nov. 7-10
Xbox LIVE has lined-up special programming for fans, including a Game with Fame where Xbox LIVE members can take on the Gears of War 2 development team at Epic Games and win prizes. Visit www.GearsofWar.com in the coming weeks for details on how to participate.




Additionally, Microsoft and Epic Games are offering exclusive Xbox LIVE content as a special gift to fans, including:

Flashback Map Pack and Xbox LIVE Gold Trial Membership
Everyone who purchases a copy of Gears of War 2 will receive an Xbox LIVE token to download the Flashback Map Pack for FREE. The Flashback Map Pack will be available immediately at launch, and consists of five popular maps from the original Gears of War, including: Canals, Gridlock, Mansion, Subway and Tyro Station. Each map has been specially updated with new graphics for Gears of War 2. In addition, every copy of Gears of War 2 will include a code for a 48-hour Xbox LIVE Gold membership.

Gold-Plated Lancer Rifle
For gamers looking to distinguish themselves online in multiplayer matches, an Xbox LIVE token to unlock an in-game gold-plated version of the iconic Lancer Assault Rifle will be included in the Limited Edition of Gears of War 2.

Get Started with Gamerscore
The games developers will provide helpful gameplay hints and insights in a series of exclusive video interviews with the Gamerscore team available to Xbox LIVE GOLD members on November 7th.

Gears of War 2 blends a best-in-class third-person shooter with unsurpassed high-definition visuals, all layered on top of an engaging story of survival, loss and retribution. Gears of War 2 is rated M for Mature by the ESRB and will be available exclusively on Xbox 360 with an M.S.R.P of $59.99 for the Standard Edition and $69.99 for the Limited Edition on November 7th worldwide.

For more information about the events and promotions happening in your area, and for the latest updates on Gears of War 2 visit www.GearsOfWar.com.




Re: gears 2 marketing plan coming into focus
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Its great that Gears 2 comes out on a friday so I got the whole weekend to play it
Re: gears 2 marketing plan coming into focus
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Woo hoo, midnight release at Game Crazy :D Gold plated hammerburst is a nice touch, too.
Re: gears 2 marketing plan coming into focus
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Re: gears 2 marketing plan coming into focus
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if i can get 10 more dollars, or even 20 for the limited edition, im oing to preorder this and pick it up on my way home :) then party all weekend! w00
Re: gears 2 marketing plan coming into focus
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its already paid off for me..cant wait!
Re: gears 2 marketing plan coming into focus
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Quote by BlakZombieTaco:


if i can get 10 more dollars, or even 20 for the limited edition, im oing to preorder this and pick it up on my way home :) then party all weekend! w00


Man I got enough money for 20 GOW Limited Editions :) NO I'M NOT GIVING IT AWAY.
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Quote by da1337nesMonstr:


Man I got enough money for 20 GOW Limited Editions :) NO I'M NOT GIVING IT AWAY.



Hey I want my paycheck back dude!!!
Re: gears 2 marketing plan coming into focus
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Quote by da1337nesMonstr:


Man I got enough money for 20 GOW Limited Editions :) NO I'M NOT GIVING IT AWAY.



..

you owe me

from that day we were doing Tsavo Highway on legendary, and you ditched me at the end!!!

i had to get Cap'n to help me lol...then we ept going through and his friend fell asleep (mg that was hilarious)


k ijust realized the gold lnacer comes w/ the LE gow2, so ime going to get 14$ and get that one lol does that count for campaign and horde to? like, does the gold lancer appear in campaign, horde, AND all the multiplayer, or just multiplayer?
Re: gears 2 marketing plan coming into focus
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Quote by BlakZombieTaco:


..

you owe me

from that day we were doing Tsavo Highway on legendary, and you ditched me at the end!!!

i had to get Cap'n to help me lol...then we ept going through and his friend fell asleep (mg that was hilarious)


k ijust realized the gold lnacer comes w/ the LE gow2, so ime going to get 14$ and get that one lol does that count for campaign and horde to? like, does the gold lancer appear in campaign, horde, AND all the multiplayer, or just multiplayer?




I seriously can't understand anything you type, it gives me a headache.
Re: gears 2 marketing plan coming into focus
Burnt Waffle
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Quote by meg a destr0yer:


I seriously can't understand anything you type, it gives me a headache.




lmao i was having the same trouble but yeah i can't wait for this

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Re: gears 2 marketing plan coming into focus
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lol sorry for the bad typing, i type REALLY fast and the keyboard im using is like...delayed sometimes..the internet on my comp is messed up for some reason...so im on my moms..and the keyboard is like, bigger and more delayed then mine...so its a lil bit harder for me to type, specially w/ the constan errors im trying to fix (from typos and the delayedness) so..yea..

btw raine, it was "omg" not "my god"....but i dont tihnk it makes a difference..

btw, i had to fix 7 errors in this post, all from delayedness from the keyboard (ok,one was a typo...but..still)

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