The reason licensed products are made is because they already have an established brand, identity, and consumer base looking for the product. It's why despite being garbage, movie licensed games almost always make a profit. They have an established universe to pull from, and people know what to expect going in versus a new IP where you are unsure of what to expect. You play a spiderman game, you know you are getting NYC, web swinging, and constant wise cracks. You also don't need as large marketing budget to get that recognition, as its already an established property.
Marvel games are going to be continued to be made, especially with how hot comic books and the properties are now. Companies want a piece of the money that Disney is raking in with the Marvel properties, quality is an afterthought. Xmen is going to sell, iron man is going to sell, etc. Is it the best course of action? Absolutely not, diluting a product with poor offerings hurts brand and name recognition.
Nothing says you have to purchase or support these game as they release, but that doesn't mean they are going to stop being made. Most of these are licensed out products, which means that aside from certain elements having to be in a game, marvel and disney have very little control over the process once licensed out outside of contractual obligations. Marvel isn't the one directly writing the stories for these games, its the game studios coming up with it, passing past marvel for a seal of approval only. People want to play as these heroes, whether through toys, or video games, the money and situations are the for the products to succeed successfully, especially with disney being the king of merchandising and keeping brands relevant.
Marvel games are going to be continued to be made, especially with how hot comic books and the properties are now. Companies want a piece of the money that Disney is raking in with the Marvel properties, quality is an afterthought. Xmen is going to sell, iron man is going to sell, etc. Is it the best course of action? Absolutely not, diluting a product with poor offerings hurts brand and name recognition.
Nothing says you have to purchase or support these game as they release, but that doesn't mean they are going to stop being made. Most of these are licensed out products, which means that aside from certain elements having to be in a game, marvel and disney have very little control over the process once licensed out outside of contractual obligations. Marvel isn't the one directly writing the stories for these games, its the game studios coming up with it, passing past marvel for a seal of approval only. People want to play as these heroes, whether through toys, or video games, the money and situations are the for the products to succeed successfully, especially with disney being the king of merchandising and keeping brands relevant.
