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Archived: Mad Catz to produce Rock Band Peripherals

Jan 04, 2008 10:00

Mad Catz Enters into Multi-Year License Agreement with Harmonix and MTV Games to Produce Products for Rock Band(TM)

SAN DIEGO --(Business Wire)-- Jan. 4, 2008 Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that it has entered into a multi-year licensing agreement with MTV Networks, a division of Viacom International Inc. (NYSE: VIA and VIA.B), whereby Mad Catz has secured the North American and other worldwide territory rights to produce and distribute game peripherals and other products for the critically acclaimed Rock Band(TM) game.

Published by MTV Games and developed by MTV Network's Harmonix Music Systems, Rock Band is a new platform for music fans and gamers to interact with music, challenging users to master the lead/bass guitar, drums and vocals as solo artists or cooperatively as part of their own band. Built on deals with the world's biggest record labels and music publishers, the music featured in Rock Band spans all genres of rock and includes many master recordings from the greatest songs and artists of all time. Rock Band is currently available on the Xbox 360(TM), PlayStation(R) 3 and PlayStation(R) 2 consoles in North America.

Pursuant to the agreement, Mad Catz has secured the rights to manufacture, market and sell game accessories, including both wired and wireless bass guitars, a drum percussion set bundled with professional quality wooden drum sticks, and a wired microphone. Mad Catz expects its initial offerings under this license agreement to be available in the first half of 2008.

"This agreement with MTV Games represents a natural opportunity for Mad Catz to combine our core competencies of producing and distributing high-quality accessories with the entertaining experience of Rock Band's interactive controllers," said Darren Richardson, President and Chief Executive Officer of Mad Catz. "Mad Catz will produce premium instruments, allowing gamers and music fans to experience music in an entirely new light while taking on the personality of their favorite music idols.

"The addition of the Rock Band license is consistent with Mad Catz' stated goal to align ourselves with the most attractive brands and highly-anticipated software releases while seeking additional accessory opportunities to further diversify and grow our revenue base. With the ability to appeal to both hardcore and casual gamers alike, Rock Band is one of the most highly acclaimed releases of the 2007 holiday season and beyond."

About Mad Catz Interactive, Inc.

Mad Catz is a global leader in providing innovative peripherals for the interactive entertainment industry. Mad Catz designs and markets accessories for video game systems and publishes video game software, including the industry-leading GameShark video game enhancements, under its Mad Catz, GameShark and Joytech brands. Mad Catz also designs and markets mice, keyboards, headsets, PC gaming controllers and other PC peripherals through its Saitek brand, and recently began manufacturing and marketing proprietary portable earphones under its AirDrives brand. Mad Catz distributes its products through most of the leading retailers offering interactive entertainment products and has offices across Canada, Europe and Asia. For additional information please go to http://www.madcatz.com, as well as http://www.gameshark.com, http://www.airdrives.com, http://www.saitek.com and http://www.joytech.net.

About MTV Networks

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About MTV Games

MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complements the core values of the MTV Networks brands.

About Harmonix Music Systems

Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: http://www.harmonixmusic.com