I was thinking, after reading through Mack97's spotlight, maybe you could put the person's Xbox Gamertag icon at the top of the article so we can see their gamerpic, gamerscore, games they played, etc within the article.
And maybe this could give some peopel a quick chance to try and add them as a friend on Xbox Live if they have common interests.
Just a thought. I know you can click on the member name to get to their profile, but thought it would spice up that article page a bit more than just that Amazon.com ad.