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Activision, Spike TV and Best Buy Team Up for ''Game Head: Call of
Duty(R) 3: Challenge''; Casting Call for Gamers to Battle It Out Boot
Camp Style on Reality Television Show
SANTA MONICA, Calif., Aug 21, 2006 (BUSINESS WIRE) -- Gamers, get ready
for your close-up! Activision, Inc. (Nasdaq:ATVI) is teaming up with
Spike TV and Best Buy to deliver the "Game Head Call of Duty(R) 3:
Challenge," a boot camp-style competition of survival and gaming that
will telecast as a television special on Spike TV's "Game Head" on
November 10, 2006, timed to the fall release of the "Call of Duty 3"
video game. Activision is hosting an online casting call at
www.gamespot.com to find 16 recruits with personality, perseverance and
gaming skills to compete for a Grand Prize package that includes VIP
access to Spike TV's "Video Game Awards," a Home Entertainment system
from Best Buy and a trip for two to Normandy, France.
Gamers can apply by creating a personal movie up to five minutes in
length that explains why they should be chosen and submit their pitch to
the "Game Head: Call of Duty 3: Challenge" at
http://www.gamespot.com/contests/spiketvcod3/. Activision will select 16
individuals to participate in the challenge. All videos and applications
must be received by 11:59 p.m./PDT on September 4, 2006 to be
considered.
Finalists will be flown to a top secret military location where they
will hit the virtual battlefields in "Call of Duty 3" and complete
real-life boot camp challenges. The intense competition will be filmed
on location from September 20 - 22, 2006 for the television event that
will telecast on Spike TV. Additionally, the winner will be awarded a
Grand Prize package.
"The 'Game Head Call of Duty 3: Challenge' combines the in-your-face
action that the best-selling video game franchise is known for with the
intense physical and mental challenges associated with a military boot
camp," said Will Kassoy, senior vice president, global brand management,
Activision, Inc. "The result will be a reality TV event that will keep
viewers on the edge of their seats."
"'Game Head' covers the biggest titles released in the video games
industry today," says Jaimee Kosanke, Producer of Spike TV's "Game
Head." "The action-packed first-person play of 'Call of Duty 3:
Challenge' aims directly at Spike's mantra of 'Get More Action.' With
this special, we'll take the viewers off the couch and drop them right
into the warzone - Spike style."
For complete registration information, along with rules and regulations,
go to www.gamespot.com.