In a bid to become the top console gaming company, Microsoft has embraced the major competitive video game leagues at the exclusion of Sony and Nintendo platforms.
According to Yahoo! News, Microsoft exclusively sponsors the World Cyber Games, Major League Gaming, and the Championship Gaming Series with its Xbox 360 console and Windows-based PCs.
PS3s and Wiis are "nowhere to be found at these competitions," says the report.
"We're very proud of the fact that these professional gaming leagues have picked Microsoft platforms... for their competitions," said Shane Kim, corporate vice president of Microsoft Game Studios. "That's a great endorsement from people who are pretty key influencers within the industry."
Pro gaming leagues have attracted a number of advertisers looking to reach the evasive 18- to 34-year-old male demographic.
Microsoft has sold 11.9 million Xbox 360 units worldwide since first launching in Nov. 2005.
According to Yahoo! News, Microsoft exclusively sponsors the World Cyber Games, Major League Gaming, and the Championship Gaming Series with its Xbox 360 console and Windows-based PCs.
PS3s and Wiis are "nowhere to be found at these competitions," says the report.
"We're very proud of the fact that these professional gaming leagues have picked Microsoft platforms... for their competitions," said Shane Kim, corporate vice president of Microsoft Game Studios. "That's a great endorsement from people who are pretty key influencers within the industry."
Pro gaming leagues have attracted a number of advertisers looking to reach the evasive 18- to 34-year-old male demographic.
Microsoft has sold 11.9 million Xbox 360 units worldwide since first launching in Nov. 2005.
