Tigers Coach is Your Coach in Tiger Woods PGA Tour 09
Tigers Performance Coach, Hank Haney, Guides Gamers Through Their Career

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc., (NASDAQ:ERTS) announced today that Tiger Woods PGA TOUR 09, the next installment of the worlds #1 selling golf video game franchise+, will be available in retail stores this summer. The game will feature dynamic, personalized gameplay via Tiger Woods personal coach, Hank Haney. Tiger Woods PGA TOUR 09 also features a more intuitive and customized EA SPORTS GamerNet++ experience as well as an all-new game engine powering online play.

Tiger Woods PGA TOUR 09 is the most authentic golf video game on the market, and were excited to bring an immersive experience to the masses, said Executive Producer Mike Taramykin. Our partnership with Hank Haney provides fans immediate coaching from one of the top minds in golf. This years game brings unprecedented levels of customization and control, allowing seasoned vets and first time players inside the ropes of TOUR golf.

Looking to drive the ball long and straight? Trying to nail the pin with the approach shot? An all-new addition to this years game, Haney will assist gamers as they hit the links and try to advance their career to win the FedExCup. In Tiger Woods PGA TOUR 09, a players skill level is dynamic, constantly adjusting throughout the round just as it would during a real afternoon out on the links. Following each round, Haney will deliver customized feedback on a players performance. This feedback system allows all gamers, rookies or PGA TOUR pros, to compete and enjoy the game at any level.

EA SPORTS GamerNet is a ground-breaking online innovation that features a refined, easy-to-use interface in Tiger Woods PGA TOUR 09. EA SPORTS GamerNet challenges, such as long drive, approach shots and putting will be delivered instantly throughout all game modes and players will have the ability to post their challenges from the fairways. EA SPORTS GamerNet also features an all-new daily leaderboard and challenges customized to fit an individuals playing style.

Online play has also been enhanced with Simultaneous Play. This all-new online engine gives up to four players the ability to play each hole at the same time, allowing players to get in a rhythm, swing when they are ready and make one round of golf even faster and more competitive than ever before possible.

Developed in Orlando, Fla., by EA Tiburon, Tiger Woods PGA TOUR 09 will be available on August 26 on the Xbox 360 video game and entertainment system, the PlayStation2 and PLAYSTATION3 computer entertainment systems, the PSP (PlayStationPortable) system and Wii.

For more information about Tiger Woods PGA TOUR 09, check out www.easports.com/tigerwoods09.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football, Tiger Woods PGA TOUR and NASCAR racing.

+ Based on NPD data.

++ Internet required. See product pack for details.