World Series of Poker(R) 2008: Battle for the Bracelets Ships to Retail
Stores Nationwide

MINNEAPOLIS, Sep 25, 2007 (BUSINESS WIRE) -- Raise the ante! World
Series of Poker(R) 2008: Battle for the Bracelets has shipped to
retailers nationwide from Activision Publishing, Inc., a wholly owned
subsidiary of Activision, Inc. (NASDAQ:ATVI). The game features Phil
"The Poker Brat" Hellmuth Jr. -- owner of a world record eleven WSOP
bracelets -- in a special "Beat The Brat" Heads-Up mode and thrusts
players deep into the high-stakes world of tournament poker to face off
against other A-list pros such as Johnny Chan, Chris "Jesus" Ferguson,
and Mike "The Mouth" Matusow on the quest to win the championship
bracelet for the $10,000 Main Event and over $60MM in total prize money.
"World Series of Poker 2008: Battle for the Bracelets allows gamers to
challenge all of their favorite poker pros in one of the largest
sporting events in the world," said David Oxford, Activision Publishing,
Inc. "We are proud to deliver intense poker tournament action to gamers
who want to experience the high-stakes competition of championship poker
from the comfort of their homes."

In World Series of Poker 2008: Battle for the Bracelets, the #1 poker
video game franchise returns as players challenge over 30 of the world's
top poker champions. With intense heads-up tournament play, expansive
poker tutorials, and strategy clips from Phil Hellmuth's Ultimate White
to Black Belt Course as produced by iAmplifyVegas.com, players can learn
from the very best in the industry and take on all opponents in
real-world locations such as Las Vegas and New Orleans.

World Series of Poker 2008: Battle for the Bracelets is available on the
Xbox 360(TM) video game and entertainment system from Microsoft and
PLAYSTATION(R)3 computer entertainment system for a suggested retail
price of $49.99, the PlayStation(R)2 computer entertainment system,
PSP(R) (PlayStation(R) Portable) system and Nintendo DS(TM) for $29.99,
and the PC for $19.99. The game is rated "T" (Teen) by the ESRB. For
more information on World Series of Poker 2008: Battle for the Bracelets
please visit www.BeatTheBrat.com.