ROCK BAND TAKES FANS AND GAMERS ON AN AMAZING JOURNEY, ADDS THE BEST OF THE WHO: ROCK BAND EDITION TO CATALOG OF DOWNLOADABLE CONTENT

Special Edition DLC Includes Three Songs from The Whos Classic Concert Album

Live at Leeds, The First Live Recordings Featured in ROCK BAND


New York, NY, July 1, 2008 There have been several important dates in the history of The Who: May 23, 1969 Iconic rock album Tommy is released and rockets to No. 4 on the U.S. charts. May 31, 1976 The Whos second concert at Charlton football ground earns them an entry in the Guinness Book of Records as the worlds loudest rock band. July 13, 1985 The Who re-form to perform at Live Aid and whip Wembley Stadium into an absolute frenzy.

Now, July 15, 2008 joins these dates, as a dozen classic songs by The Who get new life as Rock Band game levels. MTV Games and Harmonix announced today that many of the legendary group's greatest hits will be added to the Rock Band catalog of downloadable content with the release of The Best of The Who: Rock Band Edition.

Were really pleased to have our songs featured in Rock Band, said Roger Daltrey, lead singer of The Who. It allows our established fan base to interact with our music in a way thats fresh and exciting, while also exposing our songs to new audiences.

Im a fan of Rock Band, said Who guitarist Pete Townshend. I play the game with my son and girlfriend and love the way it brings different generations together through music. I like the idea that people of all ages will be having fun playing our songs.

We are very excited to be working so closely with Roger and Pete on this release for Rock Band, said Paul DeGooyer, SVP Electronic Games and Music, MTV. The Who is consistently one of our most requested bands, and it is great to be able to bring this exclusive compilation of their music to the Rock Band community.

The 12 songs were selected by Harmonix and MTV Games in consultation with Townshend and Daltrey. The tracks represent the meaty, beaty, big and bouncy best of The Who, including classics such as Amazing Journey, Baba O'Riley and Sea & Sand, three songs from the classic Live At Leeds album (including a special Rock Band edit of My Generation) and more.

Each track will be available for $1.99 at the PLAYSTATIONStore and the Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft (160 Microsoft Points for Xbox 360) or $19.99 (1600 Microsoft Points for Xbox 360) for the entire collection of tracks.

The release of The Whos Greatest Hits through Rock Band coincides with theVH1 Rock Honors celebration honoring the legendary rock band. Premiering on Thursday, July 17 at 9pm on VH1, VH1 Classic and MHD, the show will celebrate The Whos monumental legacy with a two-hour tribute saluting the music and lasting impact of this groundbreaking band. The sweeping influence of The Who will be expressed through spoken tributes, filmed packages and performances by some of todays premiere rock acts as well as the legends themselves. The night will feature tribute performances by Pearl Jam, Foo Fighters, The Flaming Lips, Incubus and Tenacious D as well as an electrifying grand finale performance from The Who.

Release date: Tuesday, July 15, 2008 (Xbox LIVE Marketplace and
PLAYSTATION Store)

TRACKS: The Who 12 Pack
Amazing Journey
Baba O'Riley
Behind Blue Eyes
Eminence Front
Going Mobile
Leaving Here
My Generation (Live at Leeds)
Real Good Looking Boy
Sea & Sand
Summertime Blues (Live at Leeds)
Who Are You
Young Man Blues (Live at Leeds)
(All tracks utilize the original master recordings)
Price: $1.99 (160 Microsoft Points for Xbox 360) per track or
$19.99 (1600 Microsoft Points for Xbox 360) for the entire collection of tracks.

Locations: Xbox LIVE Marketplace and PLAYSTATIONNetwork
** Dates for Rock Band game tracks are tentative and subject to change **
**Tracks will be available in both North America and Europe**

With the addition of these tracks there are now more than 200 tracks available to date via disc and download purchase (complete list of tracks at http://www.rockband.com/dlc). Rock Band continues to fly off shelves and satisfy music fans and gamers voracious appetite for rock as more than 15 million downloads have been purchased since its launch on November 20, 2007. The Rock Band Music Store allows players to preview and purchase downloadable individual music tracks and packs from the vast selection of offerings available to date without ever leaving the game as they build their own custom Rock Band library.

Rock Band allows online play and features that expand the boundaries of music gaming. Rock Band downloadable content is playable and integrated into setlists in all game modes including: Solo Tour, Band World Tour, head-to-head competition either locally or online, and from any Quickplay mode. In order to play downloadable content for head-to-head matches or multiplayer online, all players must own the same downloadable track. Downloadable content for the Xbox 360 is available for purchase via Xbox LIVE Marketplace using Microsoft Points and is downloaded directly to the Xbox 360 hard drive. Downloadable content for the PLAYSTATION3 computer entertainment system's version of Rock Band is available for purchase on the PLAYSTATION Store through the free PLAYSTATION Network and is downloaded directly to PLAYSTATION 3 system's built in hard drive.