Mar 28, 2008 06:00

BEST BUY to Sponsor G3: Games, Gear and Gadget College Tour

New Spring Games from EA Sports, Xbox 360, Sierra, UbiSoft, THQ, Midway and Konami

SAUSALITO, Calif. --(Business Wire)-- Mar. 28, 2008 The country's premier video game tour, GAME U, is launching an exciting new Spring Tour - G3: Games, Gear and Gadgets. Over the next six weeks, the National Tour, which is presented by Best Buy and hosted by Motorola, is expected to reach 40,000+ videogame enthusiasts at 20 major colleges and universities. The game technology tour will be featuring the latest new video games, game technology and digital music. Apple is also a sponsor with new iPOD and iMac products available to the students.

The 08 College Tour, Game U's 7th to date, will showcase the Best Buy Plasma Lounge & Cyber Laptop Bar with interactive demonstrations and competitive gaming competitions. As a National technology tour sponsor, Motorola will be demonstrating their MOTOROKRTM S9 stereo Bluetooth headphones and the new MOTOROKRTM T505 in-car speakerphone and digital FM transmitter in a unique MOTOPLAY environment, Motorola's Wireless Bluetooth Experience. Motorola will be staging interactive competitions within their environment, including: Competitions with Guitar Hero III: Legends of Rock on Xbox 360 and a Blue Tooth 'Name that Tune' Challenge, giving away Motorola Bluetooth Music Packages and assorted prizes. In a return engagement, The Official Xbox Magazine is sponsoring a Halo 3 Challenge which will be staged in a newly created Xbox 360 Arena - a One to One Halo 3 'Winner Take All' match with unique game prizes at each stop.

GAME U reaches the core of the young adult game-playing audience - college students. These early adopters and game enthusiasts will get the first opportunity to play several newly released titles on Tour.

The Tour will be featuring the top tier of Spring titles from: EA SPORTS - Army of Two(TM), NFL Tour and NCAA(R) March Madness 08. Ubisoft will have the highly anticipated Tom Clancy's Rainbow Six: Las Vegas 2. Midway will be showcasing NBA Ballers(R): Chosen One(TM) and TNA iMPACT!(TM). Sierra Entertainment will feature the soon to be released The Bourne Conspiracy based on the hit film trilogy. From Konami Digital Entertainment: Pro Evolution Soccer(TM) 2008, Silent Hill Origins and Target Terror. THQ will be featuring the highly popular Frontlines: Fuel of War title. Xbox will have Mass Effect, Halo 3 and the acclaimed Lost Odyssey. The games will be displayed on more than 30+ Sharp Aquos HD LCD Televisions.

"The videogame industry is now in a major content phase," said Game Live Events' Founder Antonio Capretta. "The titles are more sophisticated and the graphics, due to the high powered consoles on the market, are now very close to film quality. We continue to have the support of the top publishing partners on our tours - providing us with the highest quality games. G3 brings together all of the elements that are now prevalent in the young adult digital universe."

Media Sponsors represented on this Tour include: IGN.com - the Official Internet Sponsor of the Tour, and, The Official Xbox Magazine - the Official Magazine Sponsor of the Tour. Sharp Aquos is the Official 2008 HD Television Sponsor of the national presentation.

The Best Buy Game U College Tour launches on March 31st. The event is free admission to all college students. The full tour schedule is at http://www.gameulive.com.

This omnibus live event will be the 17th national tour produced by Game Live Events. The last presentation was in the Fall of '07 - a huge hit among videogame publishers, consumer marketers and thousands of student gamers.

All game titles and products have the registered trademarks of each company and are the property of each respective game publisher and sponsor.