Frosted Xbox Flakes coming soon
"Now the prize inside Kellogg's cereals is more than just a delicious breakfast," said Marta Cyhan, Vice President, Promotions, Kellogg Company. "Our timing is purposeful. The Xbox mini-games can be enjoyed immediately or make a great holiday surprise for tweens and teens."
In addition, mail in offers for Xbox knit hats, t-shirts and back sacks can be found on Pop-Tarts_Toaster Pastries, Eggo Waffles and Kellogg fruit flavored snacks and 30-day trials of Gamefly can be had with proof-of-purchase on select cereal boxes.