FOR IMMEDIATE RELEASE

FIREFLY STUDIOS LICENSES NATURALMOTIONS MORPHEME ANIMATION SYSTEM FOR DUNGEON HERO

London, UK Oct. 9, 2007 NaturalMotion Ltd., developers of the highly-acclaimed euphoria and endorphin 3D animation technologies, today announced that Firefly Studios has licensed the morpheme animation system for its upcoming PC and Xbox 360 title, Dungeon Hero. morpheme is a middleware solution that affords developers unprecedented control over the look of their in-game animations.

In Dungeon Hero were creating an environment that needs to feel real and alive to the player, said Simon Bradbury, Designer at Firefly Studios. The game features a lot of fearsome monsters, and we wanted to ensure that their movements are natural. morpheme gives us that amazing degree of animation control, enabling us to produce very realistic-looking behavior.

Morpheme is robust middleware designed to give developers and animators unprecedented creative control over the look of their final in-game animation by allowing them to author and preview blends, blend trees and transition graphs in real time.

Dungeon Hero is poised to be one of the biggest action RPG hits of 2009, said Andy Payne, NaturalMotions VP of Sales, Europe. Demonstrating their usual commitment to excellence, Firefly is creating a dark, gritty and realistic experience and were thrilled that theyve chosen morpheme to create their in-game animations.