GamerDNA Acquires 360voice.com
Expands management team and adds Xbox to growing videogaming platform

CAMBRIDGE, Mass.--(BUSINESS WIRE)--GamerDNA announced that it completed the acquisition of It Can Talk Inc., owner of the popular Xbox community website 360voice.com.

The Xbox 360 is a popular videogame console with an installed base of over 18 million units, and the 360voice.com website is a community that serves this audience. 360voice.com had the unique advantage of being an early member of the Microsoft XCDP (Xbox Community Developers Program), which enabled it to create software that autoblogs about an Xbox owners gameplay, and allows players to challenge each other in competitions for real prizes.

Were building out a platform for the videogame market, unified by the idea of a consistent gamer identity that you can carry with you across an open network of gaming communities, said Jon Radoff, CEO of GamerDNA.

The founders of It Can Talk Inc. will relocate to Cambridge, Massachusetts, where theyll continue as part of the GamerDNA team. Trapper Markelz, CEO of It Can Talk, will become the VP of Products for GamerDNA.

With GamerDNA, were creating the platform for a gamers identity, said Trapper Markelz. Using technology we created at 360voice.com, well be feeding your achievements and experiences into a gaming history you can express throughout the Web.

It Can Talk is the second acquisition made by GamerDNA. In November 2006, the company acquired Uberguilds, a network of popular MMORPG community websites.

Video-gaming communities need new ways of exciting gamersthings that actually enhance the entertainment value of games, explained Michael Dowling, CEO of Interpret LLC, a California media and market research firm. 360voice has crafted a unique set of experiences for Xbox owners. Bringing similar experiences to other gamers will extend the reach of GamerDNA to millions of potential customers.