** MEDIA ALERT **

2K Sports Introduces the Revolutionary 2K Reelmaker to NHL(r) 2K8

Today, publisher 2K Sports proudly announces that the 2K Reelmaker is
now available in the latest edition of the critically acclaimed NHL(r)
2K series, NHL(r) 2K8. The revolutionary 2K Reelmaker is the first
feature of its kind for any online hockey title and allows gamers to
create custom highlight videos viewable on Xbox LIVE.

The 2K NHL franchise returns this year with an entirely new NHL
experience featuring revolutionary right stick controls, a ground
breaking face-off system, all-new goaltending, stunning, next gen
visuals highlighting redesigned player models and animations, and the
innovative 2K Reelmaker!

While playing NHL(r) 2K8 gamers can now save exciting replays and load
them into the 2K Reelmaker, using the powerful video editing tools to
create custom camera angles, adding their own sound and special effects,
adjusting the speed of the replays, and much more. Gamers can then show
off their reel by uploading it to Xbox LIVE for other NHL(r) 2K8 players
to enjoy, adding an entirely new level to the NHL 2K online sports
community experience.

NHL(r) 2K8 is available in stores now and the 2K Reelmaker is available
on the Xbox LIVE Marketplace for 400 Microsoft Points. For more
information on NHL(r) 2K8 visit: http://www.2ksports.com/games/nhl2k8/.