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Why I Do Not Want To See a Marvel Video Game Universe

Editorial | May 12, 2014 9:20 pm
What with the recent lack of official articles being published, I decided I'd try my hand at a bit of an Op-Ed sort of piece and see if anyone finds this sort of writing worthwhile.

I just came home from going to see Amazing Spider-Man 2 (it was fantastic, go out and see it) and it got me thinking. What with the recent pulling of all Activision-Marvel titles from Steam, PSN, and XBL, there has been a lot of rumor, speculation, and even mention from Marvel executives as to why this might be the case.

Marvel and Activision have long had a history of teaming up, and back in ’05, they struck a deal giving Activision exclusive rights to video games based on the Spider-Man and X-Men franchises, which since have been by far the most successful and active video game franchises for Marvel. The deal was meant to last up through 2017, however, in January of this year that deal was terminated. Why though? Well, that’s up for debate, and the main argument is that Marvel is looking to literally “go big” and start putting out more in depth, interconnected games in a shared Marvel Video Game Universe.

Here is why this worries me and should worry you as fans of video games or comics:

1) Marvel Already Has Its Hands VERY Full

Right now, Marvel and comic books as a whole are in a renaissance. That is for sure. With three multi-billion dollar franchises at current, Fox’s X-Men, Sony’s Spider-Man, and Marvel Studio’s Marvel Cinematic Universe, (not to mention Christopher Nolan’s recently completed and majorly successful Batman Trilogy) its suddenly cool agains to be into comic books. I’m even guilty of this a bit myself, although I will say I was into comic books before I was into the movies. Aside from Marvel movies galore, they also have themselves knee deep in 3 on-going cartoon series on Disney XD (check them out they’re actually pretty fun), two live-action spy shows slated for this coming fall on ABC, a the most expensive Broadway production in history, and not to mention the whole actual comic book part of their business which is busy as ever.

2) Not Every Game Needs To Be Deep, Plot Driven, and Super Complicated

Why is this having their hands so full bad though? I think its simply too much franchising. As much as it is that very franchising that makes me admire and love Marvel so much, I simply do not find video games to be the appropriate platform for that right now. The thing that makes Marvel’s video games so great is the fact that they are simple, fun, and to the point. Games like LEGO Marvel, Marvel vs Capcom, Ultimate Alliance, even most of the Spider-Man games are great stand alone games that while they have pretty decent stories, that isn’t the reason we play them. This leads to my second point though.

3) That Is Just Way Too Much Money To Spend

If Marvel released 2 new video games a year as part of an ongoing continuity, that would be $120 a year for what would likely be 5 hours of cutscene and 40 hours of gameplay each. And unless the stories were just so incredibly engaging, I doubt there would be a whole lot of replay value. Maybe this is just me, but I don’t tend to replay my favorite story-based games to re-experience the story the same way I replay my favorite action-based games pre-experience the action or gameplay type. Whereas with ongoing series in movies, TV, and comic books, for the consumer, they are pretty cheap forms of entertainment.

Plus, there are two types of video game series. Theres the CoDs of the world that release a new rehash title every year, and there’s the Mass Effects that take their time and really work to improve on previous titles before new releases. Since I doubt Marvel would go and make rehashes every year, they will be opting to attempt a hybrid of the two where they pump out new games while still trying to keep things fresh. It could potentially be successful of course, but that is just an extremely expensive process with no guarantee of success and the likelihood that games will be rushed in order to make deadlines (always a huge danger in the video game industry, as we all know).



Feel free to completely disagree, but I simply would hate to see such a currently successful company try to move into yet another consumer market and completely fail. Feel free to share your own thoughts and opinions!
(Source: http://www.gamesindustry.biz/articles/2014-01-02-expired-licences-signal-end-of-production-for-actis-marvel-games)
Keywords: Marvel, Activision

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Re: Why I Do Not Want To See a Marvel Video Game Universe
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The reason licensed products are made is because they already have an established brand, identity, and consumer base looking for the product. It's why despite being garbage, movie licensed games almost always make a profit. They have an established universe to pull from, and people know what to expect going in versus a new IP where you are unsure of what to expect. You play a spiderman game, you know you are getting NYC, web swinging, and constant wise cracks. You also don't need as large marketing budget to get that recognition, as its already an established property.

Marvel games are going to be continued to be made, especially with how hot comic books and the properties are now. Companies want a piece of the money that Disney is raking in with the Marvel properties, quality is an afterthought. Xmen is going to sell, iron man is going to sell, etc. Is it the best course of action? Absolutely not, diluting a product with poor offerings hurts brand and name recognition.

Nothing says you have to purchase or support these game as they release, but that doesn't mean they are going to stop being made. Most of these are licensed out products, which means that aside from certain elements having to be in a game, marvel and disney have very little control over the process once licensed out outside of contractual obligations. Marvel isn't the one directly writing the stories for these games, its the game studios coming up with it, passing past marvel for a seal of approval only. People want to play as these heroes, whether through toys, or video games, the money and situations are the for the products to succeed successfully, especially with disney being the king of merchandising and keeping brands relevant.
Re: Why I Do Not Want To See a Marvel Video Game Universe
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I'm still holding out for my legit X-Men RPG. If DC can make quality games it's not out of the realm of possibility Marvel can get it right too.
Re: Why I Do Not Want To See a Marvel Video Game Universe
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There was also a fourth reason I had that I forgot to mention. Because of the fact that they're all licensed products, there is a guarantee that we will see nothing but the same characters and story lines that are already well known and frankly overused. And personally I can't get into the idea of buying tons of games with stories that I already know and have seen before.

And Snapple, yeah I'm just giving my two-cents. I know that these games will still be made and they will still be bought, but I've been hearing a lot lately from people that they think it would be cool to have a single video game universe, so I wrote this to give my opinions why I don't think it's a good idea.

*EDIT* I've edited this like.. 3 times to make it sound less rude, in case anybody happened read it then be like "that wasn't there a second ago"
Re: Why I Do Not Want To See a Marvel Video Game Universe
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while it would be nice, it's not likely with the products licensed out to different companies.

Bring back marvel ultimate alliance already. :/
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I personally think that you are on the right track, but not exactly. I don't think it's as much about the Marvel game universe as much as it is about the consolidation of the Marvel universe overall and the ability to reign in the cannon under that all-encompassing umbrella.

The backlash to Star Wars dropping its entire extended universe should not have surprised anyone. Especially considering how stringent the guidelines were to get any piece of media considered official EU works.

Marvel may have not been as strict with their official license agreements up to this point, and are now taking this revival as their chance to get control of their universe.

With the way they enjoy intertwining their brands, and how their fans love that immersion into that universe, it makes sense to try to consolidate everything that exists in the Marvel universe.
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I would pay $100 to get a really good MUA3.

I agree Evol, its a really nice concept, but I definitely fear that its simply destined to fail.
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I just want one. I want one really good open world rpg set in the marvel universe and populated with everyone. I love marvel. I love the movies. I love agents of shield. Love love love. Love love. If they do a really good game for each genre, even better. Love marvel.
Re: Why I Do Not Want To See a Marvel Video Game Universe
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i would love a marvel video game uvri. i love comic books and comic related games there always some one of my favorites
Re: Re: Why I Do Not Want To See a Marvel Video Game Universe
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Quote by Kat:


I just want one. I want one really good open world rpg set in the marvel universe and populated with everyone. I love marvel. I love the movies. I love agents of shield. Love love love. Love love. If they do a really good game for each genre, even better. Love marvel.



you should try marvel heroes on pc.
Re: Why I Do Not Want To See a Marvel Video Game Universe
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A marvel universal rpg would be epic.
Hell I'm still hoping and praying they make a Starcraft univ mmorpg. *sigh* one can dream
Re: Re: Re: Why I Do Not Want To See a Marvel Video Game Universe
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Quote by The Snapple Cap:



Quote by Kat:


I just want one. I want one really good open world rpg set in the marvel universe and populated with everyone. I love marvel. I love the movies. I love agents of shield. Love love love. Love love. If they do a really good game for each genre, even better. Love marvel.



you should try marvel heroes on pc.



I wish they had a Mac version I hear its "coming soon"
Re: Re: Re: Re: Why I Do Not Want To See a Marvel Video Game Universe
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Quote by BoyzRFlatt:



Quote by The Snapple Cap:




you should try marvel heroes on pc.



I wish they had a Mac version I hear its "coming soon"



Unfortunately with a mac you aren't going to get many pc gaming options.
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Didn't I hear a rumor about a super hero mmo at one time?
You could be on the good side or the bad side?
You could also make your own character and pick your powers and look?
What ever happened to that?
Re: Why I Do Not Want To See a Marvel Video Game Universe
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City of Heroes?is that what ur talking about?
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