Xbox 360 owners can download two new trailers for 'skate'. The trailers are free and available only in Canada, U.K. and U.S. The details:

Name: "Skaters talk skate" - Chris Cole Trailer
Dash Details: Big hitter Chris Cole rides with EA's skate.

Name: "Skaters talk skate" - Dennis Busenitz Trailer
Dash Details: Allround super skater Dennis Busenitz represents on skate.

Thanks to Major Nelson for the info.