"Up until this point our site has been a great source of information about our products as well as an avenue for consumers to locate a retailer of our accessories", said Chris Arbogast, marketing manager at Nyko Technologies. "Because gamers value choices and the ability to view their options quickly, we wanted to provide them with an easy way to purchase directly in addition to choosing one of our trusted retail partners without having to check multiple sites."
Although the site will not accept pre-orders, by signing up to the Nyko company newsletter, subscribers will get advanced notice of new items becoming available.