by GamePro Staff | 05/30/2006 A portable gaming system from Microsoft is an inevitability, according to analysts from The Diffusion Group. But is it really coming in 2007 or early 2008?
Is Microsoft in the perfect position to launch a portable Xbox? One analyst group is convinced
Is a handheld version of the Xbox 360 a given? Analysts from The Diffusion Group certainly think so.
TDG has issued a report, entitled On the Future of Portable Game Consoles: Analysis & Forecasts, describing Microsoft as "ripe" for entering the handheld market, a hyper-competitive arena under the iron-clad rule of Nintendo (and to a much lesser extent, Sony). The report posits that Microsoft has carefully watched Sony's and Nintendo's strategies with the PSP and the Nintendo DS, waiting patiently for an opportune time to enter the handheld market. The analysis predicts that Microsoft will release its own portable gaming and media player sometime in late 2007 or early 2008.
For the next few years ahead, the report forecasts two main strategies for Microsoft: 1) subcontracting its Xbox OS to any outside company who wants to make a portable system, or 2) making a Microsoft-branded gaming handheld to compete with the Nintendo and Sony products. TDG's analysis suggests that a Microsoft-developed handheld system would enjoy unique advantages over competiting systems, given the popularity of the Xbox and Xbox 360 brands. Though it's impossible to confirm such claims, the report gets one fact right: the Xbox's established brand name is a huge advantage that portable flops like Gizmondo and Zodiac never had.
But does that necessarily mean that Microsoft is working to enter a ferociously competitive market? Until Microsoft opens up, it's impossible to know for sure