First the King, now Tony the Tiger. Kellogg Company and Microsoft announced a promotion today that involves Xbox 360 hand-held mini-games being found in specially marked boxes of Kellogg's cereal. The cereal will include Frosted Flakes, Apple Jacks, Pops, and Cocoa Krispies.
"Now the prize inside Kellogg's cereals is more than just a delicious breakfast," said Marta Cyhan, Vice President, Promotions, Kellogg Company. "Our timing is purposeful. The Xbox mini-games can be enjoyed immediately or make a great holiday surprise for tweens and teens."
In addition, mail in offers for Xbox knit hats, t-shirts and back sacks can be found on Pop-Tarts_Toaster Pastries, Eggo Waffles and Kellogg fruit flavored snacks and 30-day trials of Gamefly can be had with proof-of-purchase on select cereal boxes.
"Now the prize inside Kellogg's cereals is more than just a delicious breakfast," said Marta Cyhan, Vice President, Promotions, Kellogg Company. "Our timing is purposeful. The Xbox mini-games can be enjoyed immediately or make a great holiday surprise for tweens and teens."
In addition, mail in offers for Xbox knit hats, t-shirts and back sacks can be found on Pop-Tarts_Toaster Pastries, Eggo Waffles and Kellogg fruit flavored snacks and 30-day trials of Gamefly can be had with proof-of-purchase on select cereal boxes.
