2K Sports kicked off a campaign today to celebrate Football Resurrected. With the release of All-Pro Football 2K8 next week, 2K sports will be getting back into football ever since the NFL signed an exclusive agreement for rights with a different company.
The campaign will feature online, print and broadcast communications targeted at fans of football, hip-hop and video games. The first content is the online video series featuring past and present hip-hop icons chiming in on All-Pro Football 2K8. The first two episodes Rice Returns and Give Me Real Football can be viewed now at www.footballresurrected.com. See below for full details.
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2K Sports Announces the Football Resurrected Campaign for All-Pro Football 2K8
Today publisher 2K Sports proudly announces the Football Resurrected campaign, a multi-platform marketing campaign in support of All-Pro Football 2K8, available on July 17 for the Xbox 360 and PS3. The campaign, which spans the online, print and broadcast mediums, is designed to attract fans of video games, hip-hop and football with engaging content that celebrates 2K Sports return to the virtual football arena with All-Pro Football 2K8.
Kicking off the Football Resurrected campaign is an innovative episodic online video series featuring past and present hip-hop luminaries who sound off about different aspects of All-Pro Football 2K8. The six, two-minute episodes were shot by legendary music video director, Maz Makhani, and feature artists such as Rakim, Chali 2Na from Jurassic 5, Pep Love & Casual of Hieroglyphics, M-1 from Dead Prez, and Aceyalone.
The first two episodes, Rice Returns and Give Me Real Football can be viewed now at www.footballresurrected.com.
The campaign will feature online, print and broadcast communications targeted at fans of football, hip-hop and video games. The first content is the online video series featuring past and present hip-hop icons chiming in on All-Pro Football 2K8. The first two episodes Rice Returns and Give Me Real Football can be viewed now at www.footballresurrected.com. See below for full details.
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2K Sports Announces the Football Resurrected Campaign for All-Pro Football 2K8
Today publisher 2K Sports proudly announces the Football Resurrected campaign, a multi-platform marketing campaign in support of All-Pro Football 2K8, available on July 17 for the Xbox 360 and PS3. The campaign, which spans the online, print and broadcast mediums, is designed to attract fans of video games, hip-hop and football with engaging content that celebrates 2K Sports return to the virtual football arena with All-Pro Football 2K8.
Kicking off the Football Resurrected campaign is an innovative episodic online video series featuring past and present hip-hop luminaries who sound off about different aspects of All-Pro Football 2K8. The six, two-minute episodes were shot by legendary music video director, Maz Makhani, and feature artists such as Rakim, Chali 2Na from Jurassic 5, Pep Love & Casual of Hieroglyphics, M-1 from Dead Prez, and Aceyalone.
The first two episodes, Rice Returns and Give Me Real Football can be viewed now at www.footballresurrected.com.
