Cabela's(R) Trophy Bucks Takes Aim at Retail Stores Nationwide

MINNEAPOLIS, Oct 03, 2007 (BUSINESS WIRE) -- Lace up your boots and
sight in your rifle, Cabela's(R) Trophy Bucks is available now from
Activision, Inc. (Nasdaq:ATVI). Players can now experience
heart-pounding action as they pursue monster trophy bucks across North
America in places most hunters only dream of experiencing in a lifetime.
"With Cabela's Trophy Bucks, players set out to hunt record-setting
trophy bucks in beautiful locales across the continent ranging from the
Sonoran Desert in Northern Mexico to the Yukon Territory," said David
Oxford, Activision, Inc. "Players will experience a wide variety of
hunting missions for over 35 different species of animals in hunts that
will challenge and entertain even the most seasoned outdoorsman in the
most action oriented Cabela's hunting game ever offered."

Cabela's Trophy Bucks starts players off at the most critical and
exciting part of each hunting mission where they will immediately be
presented with a challenge. Gamers will need to rely on their skills,
instincts and determination to tackle over 95 missions for 11 species of
trophy deer and 25 other species including waterfowl, upland birds,
small game and varmints in their quest to become the ultimate North
American hunter.

Cabela's Trophy Bucks, which is published by Activision Minneapolis, is
available now on the Xbox 360 video game and entertainment system from
Microsoft for a suggested retail price of $39.99 and the PlayStation 2
computer entertainment system for $29.99. The game is rated "T" (Teen)
by the ESRB.





Activision Unites Marvel's Super Heroes and Super Villains at Retail
Stores Nationwide with Spider-Man(TM): Friend or Foe

SANTA MONICA, Calif., Oct 03, 2007 (BUSINESS WIRE) -- It's time to
experience the ultimate fighting team as Spider-Man unites with popular
super-heroes and powerful super-villains from the movie trilogy and
beyond in Spider-Man(TM): Friend or Foe from Activision, Inc.
(NASDAQ:ATVI). Throughout the game's original story and thrilling
battles, players are challenged to defeat and then join forces with
notorious movie foes including Doc Ock, Green Goblin, Venom and Sandman,
as well as others from the classic Spider-Man family of characters, and
embark on a global quest to overcome an evil threat.

"Inspired by both the Spider-Man film trilogy and the classic Spider-Man
comics, Spider-Man: Friend for Foe is a unique take on the most
successful Super Hero franchise of all time," said Rob Kostich, vice
president, global brand management, Activision, Inc. "For the first time
ever in a Spider-Man game, Spider-Man: Friend or Foe features a unique
co-op mode in which a friend can join the game at any time and take
control of Spider-Man's sidekick as they battle side-by-side and replay
favorite levels."

As the Spider-Man: Friend or Foe experience unravels, Spider-Man and his
sidekicks unlock a variety of arenas and secret areas containing special
tokens which allow players to revisit previously explored levels at any
time as well as fortify their cache of collectables and power upgrades.
Gamers can also replay levels as Spider-Man's darker, more mysterious
persona, Black-Suited Spider-Man, and experience a robust Versus mode,
with multiple arenas, where players match up any two characters and
battle it out to see who wins.

Spider-Man: Friend or Foe is available now for the Xbox 360(TM) video
game and entertainment system from Microsoft and the Wii(TM) home video
game system from Nintendo for a suggested retail price of $49.99, the
PlayStation(R)2 computer entertainment system and PSP(R) (PlayStation(R)
Portable) system for $39.99, the Nintendo DS(TM) for $29.99 and the PC
for $19.99. The game is rated "E10+" (Everyone 10 and older - Cartoon
Violence) by the ESRB.

Video footage for Spider-Man: Friend or Foe is available at
www.thenewsmarket.com/activision. Media can preview and request
broadcast-standard video digitally or by tape at no cost from this site.
About Spider-Man Merchandising, L.P.

Spider-Man Merchandising, L.P. is a 50/50 limited partnership comprised
of Marvel Entertainment, Inc. and Sony Pictures Consumer Products, Inc.
The partnership oversees all of the licensing and merchandising
activities for the Columbia Pictures Spider-Man(TM) feature films as
well as the Sony Pictures Television's animated series entitled "The
Spectacular Spider-Man," all based on the Marvel characters.