BEST OF CES PEAVEY RIFFMASTER GUITAR VIDEOGAME CONTROLLER

NOW CUSTOMIZABLE WITH YOUR OWN GRAPHICS!

Authentic, real-wood game controller rocks the 2008 Consumer Electronics
Show


March 3, 2008, PEAVEY INTL. HEADQUARTERS The new Peavey AG RiffMaster

guitar videogame controller is a certified hit of the 2008 Consumer

Electronics Show, the annual international gathering of new technology in

Las Vegas, landing everywhere from gamers blogs to best-of lists such as

ESPNs Easy Points: The Best of CES.



Crafted from a real-wood, life-size Peavey guitar and modified for play

with guitar-based music videogames on the Playstation2 computer

entertainment system, the Peavey AG RiffMaster guitar controller features

the sleek finish, dimensions and feel of a real Peavey guitar to provide a

truly authentic music videogame experience. Consumers can now design

one-of-a-kind Peavey AG RiffMaster guitar game controllers with their own

JPG images or graphics online.



The Peavey AG RiffMaster guitar neck features five colored fret buttons

placed among real frets on a genuine rosewood fretboard, with the familiar

strum bar and whammy bar mounted to a basswood body. Consumers can choose

from a bank of 20 custom designs, including exclusive artist designs from

iconic rock artists such as KISS, Pantera, Lynyrd Skynyrd, Ozzy Osbourne

and Megadeth, or upload their own JPG image to the Custom Graphics portal

at www.peaveycustomshop.com and design a one-of-a-kind RiffMaster.



[The] Peavey RiffMaster guitar [is] a real guitar that's been unstrung and

fitted with the guts of a Guitar Hero controller so that it has all of the

functionality needed to rock out in the PS2 version of the game, said ESPN

Video Game Analyst Aaron Boulding. The extra layer of realism helps a lot

when you want to get into your rock stance and get serious with your

guitaraoke.



News organizations CNN, CNBC, Popular Science, Popular Mechanics, Stuff and

Wired, as well as cable networks G4 and Spike TVs Game Trailers, also

featured the Peavey AG RiffMaster in their CES coverage.



The influence of the hit game Guitar Hero is evident on the floor here,

wrote CNN Producer Matt West in his CNN Marquee blog. In fact, Peaveywell

known as a leader in the music world for their amps and guitarsis showing

off their own Peavey branded Guitar Hero controller. As a musician, one of

the most challenging aspect[s] of playing Guitar Hero is that its nothing

like playing guitar. Peaveys controller is attempting to bridge the gap

between gamers and guitarists by offering a full-size fretboard.



Once a consumer chooses an artwork design or uploads an image, Peavey will

then bring the design to life using the same patented ArtGuitar printing

technique that applies custom images and graphics to real, high-end guitars

in the Peavey Custom Shop.



More information is available at www.peavey.com/controller and

www.artguitar.com.