FOR IMMEDIATE RELEASE

2K Sports Announces NBA(r) 2K8 Now Available

New York, NY - October 2, 2007 - 2K Sports, the sports publishing label
of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced
that NBA(r) 2K8 is now available at North American retailers for the
Xbox 360(r) video game and entertainment system from Microsoft,
PLAYSTATION(r)3 computer entertainment system and PlayStation(r)2
computer entertainment system. NBA 2K8 is the latest installment of the
#1 rated* NBA(r) 2K series for three years running and follows NBA(r)
2K7, last year's top selling** basketball game for Xbox 360. As the
latest addition to this benchmark franchise, NBA 2K8 sets a new standard
for next generation sports gaming with an exciting set of all-new
features, improved visuals and gameplay.


New features available in NBA 2K8 include:


* Sprite Slam Dunk Contest: Rock the house 2K style with
gravity-defying jams as gamers perform from over 300 dunk variations!
Up to four players can play to raise the competition level and even
compete online. Bobbito Garcia appears as the emcee of the contest.

* All-New Off-Ball Control: The player isn't just controlling
the ballhandler anymore. Now on offense, users can switch off to other
players to call for alley-oops, jostle for post-position, set screens,
and more.

* Lock-On D: All-new defensive controls give users more control
of their player than ever before. Use the right analog to play tighter
defense on the ballhandler and run advanced defensive sets.

* The Association: Allows users to run their franchise by
identifying player roles, balancing playing time, and keeping team
morale up. The Hoopcast Simulator makes simulating games exciting,
while SimCentral centralizes all necessary information for real-time
stats, standings, injuries, and much more.

* Next Gen Movement Technology: With improved Signature Style
technology, player movement has never looked this lifelike! Body
actions and movements will react naturally to factors of speed,
collisions and momentum, bringing the game to life like never before.

* Music: NBA 2K8 features three exclusive original tracks from
the legendary J Dilla with Common, Madlib and Q-Tip with Talib Kweli
providing vocals on their respective songs. Rounding out the soundtrack
are offerings from Quasimoto, Percee P, Run-DMC, Devo, Cut Chemist,
Fishbone, Stone Roses and many more.

NBA(r) 2K8 is rated E for Everyone and is available now for the Xbox
360(r) video game and entertainment system from Microsoft and the
PLAYSTATION(r)3 computer entertainment system for $59.99, and for the
PlayStation(r)2 computer entertainment system for $29.99.