BREAKING NEWS - Novato, CA - SEPTEMBER 19, 2007

2K Sports Announces NBA(r) 2K8 Playable Demo Available Now on Xbox LIVE
Marketplace

2K Sports offers gamers a sneak peak of the most anticipated NBA title
this year

Available on October 2 on the Xbox 360(tm) video game and entertainment
system from Microsoft, the PLAYSTATION(r)3 and the PlayStation(r)2
computer entertainment system, NBA(r) 2K8, the latest installment of the
#1 rated 2K basketball series*, is now available as a playable Xbox 360
demo via Xbox LIVE(r) Marketplace. Gamers can download the free demo
that delivers a four-minute exhibition game of NBA 2K8, allowing
basketball fans to experience the most exciting NBA simulation title
this year.

The latest installment of the #1 rated* NBA(r) 2K series, NBA 2K8
delivers true next generation visuals and gameplay, setting new
standards never experienced before in a sports title. Highlights
include a host of new contact animations that bring a new level of
physical play in the post and while playing defense, new offball play
system, and hundreds of new Signature Style animations that capture all
the jump shot, dribble, and dunk moves performed by every major NBA
athlete. NBA 2K8 also introduces the new NBA Blacktop features
highlighted by the exciting Sprite Slam Dunk Contest.

NBA 2K8 will be available for the Xbox 360(tm) video game and
entertainment system from Microsoft, the PLAYSTATION(r)3 and the
PlayStation(r)2 computer entertainment system on October 2nd.

For more information, log onto http://www.2ksports.com
<http://www.2ksports.com/>