Gears of War sets land speed records everywhere
The second major accomplishment was that Gears of War knocked Halo 2 off its crown and became the #1 played game on Xbox Live. According to stats provided by John Porcaro of Gamerscoreblog, Gears had 850K unique gamers who compiled 10 million gameplay sessions, unlocking 7 million achievements, all while driving new members to Xbox Live at a clip of 50% daily increases in new paid members.