Ultizen Games Announces Release of Crazy Mouse Xbox LIVE Arcade Game

-- Game is first XBLA title developed by a China-based studio--

SHANGHAI, China & LOS ANGELES --(Business Wire)-- Oct 14, 2008 Ultizen Games Ltd., a game development and outsourcing company, announced today that its Xbox LIVE Arcade (XBLA) title, Crazy Mouse, will be released tomorrow, October 15, 2008. The first XBLA game developed by a China-based game studio, the Crazy Mouse release will take place during the Chinese Year of the Mouse.

In this 32-level game, the player guides a mousea gastronomist (a connoisseur of fine food) through a vibrantly-colored maze, attempting to grab and eat food, run, dodge and score, depending on the level. On a trip seeking the legendary gourmet, the player meets many challenges and battles against his opponents until he finally enters the place where the gourmet is found. To win the game, the player must overcome the gourmets guards to find out who the gourmet is.

Single players can play in two modes, each offering a fun, goal-oriented experience. In Story Mode, the player is placed in sequential puzzles to try and earn more points than an opponent, earning a score and rank on each puzzle. In Battle Mode, the player competes against a number of mice to see who can score the most points in the shortest amount of time.

Crazy Mouse can also be played in Multiplayer mode for ultimate party fun. Play with three friends locally or over Xbox LIVE, competing in the same maze for the highest score. Players can work in collaboration or competition, enjoying all the fun, challenges and excitement of a multiplayer game.

We are thrilled about the launch of Crazy Mouse, the first Xbox LIVE Arcade title developed at the Chengdu Incubation Center, said Andrew Flavell, general manager of Microsoft Game Studio Asia. Microsoft takes great pride in working with and supporting the local software industry and the success of Crazy Mouse further demonstrates how working together can deliver amazing wins for Microsoft, Ultizen and Chinas games software ecosystem.

Ultizen Games is extremely proud to release this game to the Xbox LIVE community of gamers, said Lan Haiwen, CEO, Ultizen Games. Being the first China-based gaming company to develop an Xbox LIVE Arcade game is a tremendous accomplishment for our company as well as the gaming development industry in China.

Crazy Mouse is one of the first projects incubated in the Chengdu Incubation Center (CDIC). The CDIC was established in September 2006 as a strategic initiative between Microsoft and the Sichuan Culture Bureau, the Chengdu Hi-Tech Industrial Development Zone and Sichuan Huachuang Tianfu company to incubate game development projects for the Xbox platform.

Dou Weiping, Deputy Director General of the Sichuan Culture Bureau said, I am very proud of Crazy Mouse, the first IPed Xbox LIVE game born in Chengdu. We hope that this milestone success of CDIC will attract more game development companies and talent to come to CDIC, working together to build Chengdu into a regional hub of digital entertainment.

Crazy Mouse comes with 12 Achievementsincluding Ultimate Gastronomist, Chomp Champion, Chubby Mouse and World Food Party!which allow players to earn a total of 200 Gamerscore points. Achievements range from easy to extremely challenging, offering fun for players of all levels. With easy-to-use controls and a vivid and appealing graphic style, Crazy Mouse from Ultizen is the ultimate Xbox LIVE Arcade game choice for fun with family and friends.

Crazy Mouse will be launched worldwide wherever Xbox LIVE is available, and has been localized into the English, French, Italian, German, Spanish, Japanese, Simplified Chinese, and Traditional Chinese languages. Regions for which the native language is not available will default to English. Once available, more information on Crazy Mouse can be found at http://www.xbox.com/en-US/games/livearcadexbox360/ in the US and www.xbox.com in other locations where Crazy Mouse is available.