2K Sports Unveils New Features in College Hoops 2K8

Brand new All-American Training Challenge and 6th Man Advantage debut as
innovative new features

New York, NY - October 3, 2007 - 2K Sports, the sports publishing label
of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today
new features for College Hoops 2K8, the best rated college basketball
game for five straight years* and best selling college basketball video
game series this past season**.

A brand new feature for College Hoops 2K8 is the All-American Training
Challenge, delivering an exciting series of passing, shooting, and
defensive tests against some of college basketball's best former
student-athletes. Also included in College Hoops 2K8 is the 6th Man
Advantage, which brings a new level of interactive atmosphere to the
college basketball experience.

"This year, the development team has added more remarkable new features
in College Hoops 2K8 than ever before," said Greg Thomas, President of
Visual Concepts, a 2K Sports studio. "Having a compelling and
entertaining atmosphere is essential for a college basketball title and
the 6th Man Advantage adds a new gameplay element that allows gamers to
tap into the crowd's energy to benefit their team. With the
All-American Training Challenge, gamers will go head-to-head with some
of the best college basketball student-athletes in recent history in
unique practice drills that provide a fun challenge while improving your
College Hoops skills at the same time."

In the All-American Training Challenge, players will be able to improve
their game skills by competing in passing, shooting, and defensive tests
against former college basketball standouts like Mike Conley Jr. of Ohio
State, Julian Wright of Kansas, Glen "Big Baby" Davis of LSU, Alando
Tucker of Wisconsin, Al Thornton of Florida State, J.J. Redick of Duke,
and College Hoops 2K8 cover athlete, Greg Oden of Ohio State. Gamers
can progress through the challenge drills against these great players
while tracking their best times and highest scores in the game. With
multiplayer support for up to four players, gamers can compete against
their friends to see who has the best College Hoops skills.

College basketball fans will truly feel the benefit of playing in front
of a frenzied crowd-be it at home or in a neutral tournament venue-with
the 6th Man Advantage where the energy of a team's fans can motivate a
team to play harder and with more confidence. During a game, the 6th
Man Meter measures the current energy and excitement level of the crowd.
By scoring often, playing good defense, and raising the excitement level
of the crowd, the 6th Man Meter will rise. Once the meter is full, the
home team will gain the advantage of playing with less fatigue for a
brief period while the opposing team will start to lose confidence in
their playing ability. The 6th Man Advantage delivers a realistic
element with how a great crowd can inspire their team to victory.

For five straight years, the College Hoops 2K series has been the top
rated* college basketball game on any console, and College Hoops 2K8
looks to continue that legacy with advanced next generation visuals and
hundreds of new animations. With a wealth of new and innovative
features, College Hoops 2K8 is set to continue its reign as the most
authentic college basketball video game.

College Hoops 2K8 will be available this fall for the Xbox 360(r) video
game and entertainment system from Microsoft, and the PLAYSTATION(r)3
and PlayStation(r)2 computer entertainment systems. More new next
generation features will be detailed in the near future.