FOR IMMEDIATE RELEASE

2K Sports Announces Holiday Edition of 2K Sports Bounce Tour


Peanut Butter Wolf, Madlib, Guilty Simpson, Karriem Riggins, J Rocc and Percee P to pack venues coast-to-coast this holiday season in support of 2K Sports


New York, NY November 12, 2007 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today the Holiday Edition of the Third Annual Bounce Tour starring Peanut Butter Wolf, Madlib, Karriem Riggins, Guilty Simpson, J Rocc and Percee P. The month-long 14-date tour presented by Stones Throw Records and VTech Phones began on November 8th and is rocking venues across the nation with a signature blend of live music and sports gaming action.

As part of the 2K Sports Bounce Tour experience and as a follow up to the successful fall Bounce Tour with Common and Q-Tip, video game lounges will be stationed at each stop and fully loaded with 2K Sports latest games. Among the titles will be the upcoming College Hoops 2K8 and the previously released All-Pro Football 2K8. In addition, demo discs for several of the games will be offered to attendees - giving sports, video game and hip-hop fans an opportunity to try before they buy.

This season features an all-star lineup from the underground tastemakers Stones Throw Records, including renowned label founder/DJ/producer Peanut Butter Wolf, the abstract multi-instrumental styling of rapper Madlib, the jazzed-up hip-hop of Karriem Riggins, the celebrated Southern Cali turntablist J Rocc, Detroits talented Guilty Simpson, and the legendary old school lyricist Percee P from the Bronx.

The artists on the Holiday Edition of the 2K Sports Bounce Tour represent an important and positive force in the hip-hop community, said Tim Rosa, 2K Sports Director of Brand and Lifestyle Marketing. We are excited to have the Stones Throw artists supporting the 2K Sports brand while providing a unique entertainment experience for our collective fans.

Tour Dates:

November 16 Independent San Francisco, CA
November 17 Berbatis Pan Portland, OR
November 18 Neumos Seattle, WA
November 19 Richards on Richards Vancouver, BC
November 29 Foundation Nightclub Minneapolis, MN
November 30 Abbey Pub Chicago, IL
December 1 Opera House Toronto, Ontario
December 2 Highline Ballroom New York, NY
December 3 Starlight Ballroom Philadelphia, PA
December 4 Paradise Rock Club Boston, MA
December 6 Black Cat Washington DC
December 7 Sonar Baltimore, MD
December 8 The Loft Atlanta, GA

For more game information, log onto http://www.2ksports.com/go/bounce/