Unlock The Achievement Scavenger Hunt Announced!

Launches Simultaneously with Charity Event!

Tallahassee, Florida April 16, 2008 Want to be part of the largest and
possibly only Xbox 360 Community Scavenger Hunt? 360Sync.com today announced
it has teamed up with an astonishing 38 Xbox 360 community websites and
magazines to launch the largest website scavenger hunt built strictly for
the community. The concept which has been in development for the past year
is nearing its public debut extravaganza.

Players the name referring to visitors involved in the Scavenger Hunt,
which will give the illusion that they are playing a game of some sort
will start by visiting their favorite Xbox 360 themed website. From there,
theyll be asked to look for clues on how to find hidden Achievements,
located on each of website involved. Each website will be given 5 of these
achievements, ranging in difficulty from Paris Hilton Easy to Expert Guitar
Hero III Hard. As players unlock more of these Achievements, their
progress will be tracked on leaderboards featuring Real-Time Position
Changes, in turn becoming eligible to win prizes.

Among the participating websites and magazines, Official Xbox Magazine
(OXM), Xbox360Fanboy.com and Evil Avatar headline the amazing list of
websites that will be featured in the contest.

"If there's one thing video games have trained us all to do, it's find
hidden stuff," said Dan Amrich, Senior Editor for OXM. "This scavenger hunt
sounded like a logical extension of that, so when Devin invited us to
participate, we couldn't say no. Gamers get free stuff, the sites get fresh
visitors, and everybody goes away happy."

The hunt is set to begin on Monday, April 21, 2008 at 12PM EST. At the same
time, a charity package will be arriving in Tennessee to support the St.
Jude Children's Research Hospital. With the help of Gaming4Others, and the
participating sites and sponsors, a donation of 100+ games will be wrapped
up and given away to children during a party at the hospital.

Unlock The Achievement has partnered with a number of corporate sponsors,
including Microsoft, Electronic Arts, Activision, Popcap, Sierra Online,
Capcom, Freeverse, Chair Entertainment, TOR Books, and Hollywood
Collectibles. There are over 100 prize packages waiting to be given away, as
well as a grand prize that includes an Xbox 360 120GB HDD, Project Gotham
Racing 4, Soldier Of Fortune: Payback, Devil May Cry 4, Call of Duty schwag,
a Live is 5ive limited edition T Shirt, the complete Halo soundtrack, Uno,
and 200 Microsoft Points.

This event gives many Xbox 360 websites and blogs a wonderful chance to
hold a contest for its visitors that otherwise might not have the
opportunity to give things away, said Ziff Davis Medias Chris Pereira,
better known by his alias TheSmokingManX.

Unlock The Achievement is not yet rated by the ESRB. Visit HYPERLINK
"http://www.esrb.org/"www.esrb.org for updated rating information.

For more information, please contact the contest manager, Devin Kofsky, by
email at DKofsky@UnlockTheAchievement.com

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About 360Sync.com

360Sync.com, headquartered in Tallahassee, Florida, is one of the world's
leading Xbox 360 blogs that focuses on achievements, preview, reviews, and
contests. Founded in 2006, the blog has been featured on sites such as
Destructoid, Joystiq, Kotaku, and GameSpot. (Please dont hold that last one
against us.)

About Gaming4Others.org

Gaming4Others.org is an organization that coordinates online videogame
tournaments to raise funds for others. Common media stereotypes that portray
gamers as self-centered or anti-social are debunked as Gaming 4 Others (G4O)
demonstrates that many gamers are enthusiastically generous with their time,
money, and effort for worthy causes. G4O combines passion for gaming with
charitable action an - ideal way to allow gamers to positively impact some
of the problems existing in our global community.

About St Judes

St. Jude Children's Research Hospital, located in Memphis, Tennessee, is one
of the world's premier centers for research and treatment of catastrophic
diseases in children, primarily pediatric cancers.The mission of St. Jude
Children's Research Hospital is to advance cures, and means of prevention,
for pediatric catastrophic diseases through research and treatment.

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