I think he's got some good idea there. Not sure how much he actually knows about video game development, and some of his ideas sound like they are formed directly out of spite to Activision. It will be interesting to see what gets produced, if anything. Maybe there will be a third contender for FPS game next year, alongside COD of Battlefield.
Robert Bowling's Call to Duty
News | April 24, 2012 8:32 am
By mcdevlin182
Apparently Robert Bowling wants to ensure that all is not quiet on the western front by announcing today that he has established a new game studio. The announcement of his studio, Robotoki, may come as a surprise to some as it appears to be formulated on a company model completely opposite to the one Mr. Bowling has been previously associated with. For starters, his studio will be self-funded to ensure that the creative teams maintain control and ownership of their products. Coupled with this idea, Mr. Bowling also wants to be sure that creative teams are treated appropriately. This seems to be a major sticking point with him as he stated,
Robotoki also intends to set the industry mark by creating products that will no longer be constrained by an existing type of play mode; meaning that they will not base products on a single player mode or multiplayer mode, but instead they will create a new experience based on a merging of the positive actions of these pre-existing play modes. In addition, the new studio will develop products that will transcend the mediums they are played on. It is Robotoki's intent for these products to be accessed through several mediums with no break in play: In other words you can beat one level on X-Box, the next level on your PC, then jump to your cell phone, and then maybe back to your X-box instead of playing slight variants of the same levels on each medium.
Mr. Bowling's new studio raises many questions: First and foremost, will this studio survive? Will its products be beneficial to the consumer? Will this studio usher in a new era for video game developers, or will it just be consumed by a larger parent company that then sees its employees resign and create their own studios?
We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent.
Robotoki also intends to set the industry mark by creating products that will no longer be constrained by an existing type of play mode; meaning that they will not base products on a single player mode or multiplayer mode, but instead they will create a new experience based on a merging of the positive actions of these pre-existing play modes. In addition, the new studio will develop products that will transcend the mediums they are played on. It is Robotoki's intent for these products to be accessed through several mediums with no break in play: In other words you can beat one level on X-Box, the next level on your PC, then jump to your cell phone, and then maybe back to your X-box instead of playing slight variants of the same levels on each medium.
Mr. Bowling's new studio raises many questions: First and foremost, will this studio survive? Will its products be beneficial to the consumer? Will this studio usher in a new era for video game developers, or will it just be consumed by a larger parent company that then sees its employees resign and create their own studios?
(Source: http://www.gameinformer.com/b/news/archive/2012/04/23/robert-bowling-opens-game-studio.aspx)
Keywords: Robert Bowling, Robotoki
