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Battlefield 3 Takes Aim at Call of Duty

News | April 8, 2011 7:28 pm

Speaking at a NY conference, EA CEO John Riccitiello said that his company would be fronting a $100M ad campaign for the title when it’s released in the fall.

This game is designed to take that game [Call of Duty] down. If you’re looking for a battle of titans, a Red Sox vs. Yankees, if you’re trying to understand whether it’s Microsoft or Google, and what the tip-off point is for this holiday season: this is it. There’ll be a couple hundred million dollars of marketing against the two products going head to head, with similar designs. We think we’ve got the better product. It’s gonna be a blast.

This might prove to be a hard task for EA. Even with Jason West and Vince Zampella leaving Activison and joining EA with half of the Infinity Ward developers, Treyarch took the reigns of COD and delivered Black Ops showing that the series is still the fastest selling video game (or any product) of all time, racking up $360M in sales in under 24 hours.

With DICE ditching the "Bad Company" style gameplay and going back to its original Battlefield gameplay roots and armed with a new engine, one thing is clear, this November will be one exciting month!

(Source: http://blogs.forbes.com/insertcoin/2011/04/07/battlefield-3-ramping-up-100m-ad-campaign-to-dethrone-call-of-duty/)

Keywords: call of duty, battlefield, ea, activison, blowing money

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Archived: Article Discussion: Battlefield 3 Takes Aim at Call of Duty

Posted Under: Xbox News

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12/31/69 7:00 pm | #1

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12/31/69 7:00 pm | #2

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12/31/69 7:00 pm | #3

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Re: Battlefield 3 Takes Aim at Call of Duty

04/08/11 7:35 pm | #4

I love Battlefield, and I think that the game will be more than capable enough of blowing COD out, but it's just all those devoted 12 or 13 year olds that LOVE call of duty, and won't settle for anything being better.

I am stoked though.

12/31/69 7:00 pm | #5

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Re: Battlefield 3 Takes Aim at Call of Duty

04/08/11 8:12 pm | #6

Im really looking forward to BF3, hopefully the single player is better then the last one but from what ive seen it looks pretty good. I almost want to get it for pc so I could play with 64 ppl online but on topic I think that most mainstream gamers will almost always play a COD over a BF.

Re: Re: Battlefield 3 Takes Aim at Call of Duty

04/08/11 8:33 pm | #7

Quote by IRISH PATRIOT x:

Call of Duty is fun, and can be fun playing by yourself. Battlefield is more of a team based series when it comes to multiplayer. EA says that it has really changed its MP style and it has the better product so I'm curious to see how it turns out.

Which imo make the game better. Story wise ... i actually WANT to see a MW3 sometime soon cause it really drew me in that much. Multi-player wise i love Battlefield much more because i dont see just a bunch of people spraying all over the place, you have people picking different classes to help support their teams who are out in the front lines and etc etc

Re: Battlefield 3 Takes Aim at Call of Duty

04/08/11 10:34 pm | #8

I have always thought that BFBC was better then CoD.

12/31/69 7:00 pm | #9

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Re: Battlefield 3 Takes Aim at Call of Duty

04/09/11 4:16 am | #10

$100 Million is a big risk going by what they made off Bad Company 2. But if it works... it'll pay off big. I play the CoDs a lot and I guess I like them. But I cant wait till it dies.

Re: Battlefield 3 Takes Aim at Call of Duty

04/09/11 5:40 am | #11

I'll take Battlefield over CoD any day, even if it was bundled with the worst game of all time and forced you to play it first before jumping online in BF :yes:

:yes:

12/31/69 7:00 pm | #12

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Re: Battlefield 3 Takes Aim at Call of Duty

04/09/11 11:28 am | #13

I cant wait for BF3 i really do hope it blows call out duty out of the water..little 12 yr olds need to realize theres more fun games out there besides cod

Re: Re: Re: Battlefield 3 Takes Aim at Call of Duty

04/09/11 12:06 pm | #14

Quote by Setsuna:

Quote by IRISH PATRIOT x:

Call of Duty is fun, and can be fun playing by yourself. Battlefield is more of a team based series when it comes to multiplayer. EA says that it has really changed its MP style and it has the better product so I'm curious to see how it turns out.

Which imo make the game better. Story wise ... i actually WANT to see a MW3 sometime soon cause it really drew me in that much. Multi-player wise i love Battlefield much more because i dont see just a bunch of people spraying all over the place, you have people picking different classes to help support their teams who are out in the front lines and etc etc

MW3 is supposed to be out in November. They started working on it right after 2 came out.

On topic though, I will probably be getting both games. I enjoy both series.

Re: Battlefield 3 Takes Aim at Call of Duty

04/09/11 9:05 pm | #15

I can't wait for Battlefield to slay the CoD beast. I haven't purchased the more recent Cod's and I don't plan to even thought my buddies say, "You gotta get it, everyone has it"
a) I don't want to get on the bandwagon and b) I'd much rather get a game I enjoy than one all my friends have

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