Believe the hype.
According to internal figures released by Activision, opening day sales for its heavily-anticipated game Call of Duty: Modern Warfare 2 smashed records, generating $310 million in 24 hours in North America and the U.K. to become the "the biggest launch in history across all forms of entertainment."
Modern Warfare 2 breaks records
Visit the Modern Warfare 2 Launch Central
The game shipped worldwide on Tuesday, although Activision has not released sales data from regions other than the U.S. and U.K. The company estimates that roughly 4.7 million copies of the game were sold in the first day of availability in just those two territories.
The previous record-holder, Grand Theft Auto IV, sold 3.6 million copies and generated $310 million worldwide in its first day. If Activision's numbers are correct, Modern Warfare managed to eclipse those figures in only two regions, meaning the game's final worldwide tally is likely to be significantly higher.
And that's simply staggering, as the U.S. and U.K. figures alone dwarf both the record-setting $150 million opening weekend of last year's "The Dark Knight" and the $300 million earned by fellow first-person shooter, Halo 3, in its first week.
Mike Griffith, CEO of Activision Publishing, celebrated.
"The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers," he said in a press release. "Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment."
The modern day war game takes players around the globe as they track down a dangerous international terrorist. It's particularly popular as an online game, although the sudden influx of players has already proven too much for the PS3 version's online servers to handle. Things have been rosier on the Xbox 360: earlier today, Microsoft spokesperson Major Nelson tweeted that the Xbox Live service just hit a new record of 2 million simultaneous players.
Link from yahoo
Yea, the game is just that BAD ASS
According to internal figures released by Activision, opening day sales for its heavily-anticipated game Call of Duty: Modern Warfare 2 smashed records, generating $310 million in 24 hours in North America and the U.K. to become the "the biggest launch in history across all forms of entertainment."
Modern Warfare 2 breaks records
Visit the Modern Warfare 2 Launch Central
The game shipped worldwide on Tuesday, although Activision has not released sales data from regions other than the U.S. and U.K. The company estimates that roughly 4.7 million copies of the game were sold in the first day of availability in just those two territories.
The previous record-holder, Grand Theft Auto IV, sold 3.6 million copies and generated $310 million worldwide in its first day. If Activision's numbers are correct, Modern Warfare managed to eclipse those figures in only two regions, meaning the game's final worldwide tally is likely to be significantly higher.
And that's simply staggering, as the U.S. and U.K. figures alone dwarf both the record-setting $150 million opening weekend of last year's "The Dark Knight" and the $300 million earned by fellow first-person shooter, Halo 3, in its first week.
Mike Griffith, CEO of Activision Publishing, celebrated.
"The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers," he said in a press release. "Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment."
The modern day war game takes players around the globe as they track down a dangerous international terrorist. It's particularly popular as an online game, although the sudden influx of players has already proven too much for the PS3 version's online servers to handle. Things have been rosier on the Xbox 360: earlier today, Microsoft spokesperson Major Nelson tweeted that the Xbox Live service just hit a new record of 2 million simultaneous players.
Link from yahoo
Yea, the game is just that BAD ASS
