Eidos is no More, Square Enix Europe to be new name?
News | July 8, 2009 8:22 pm
By Shockwave
Britsoft publisher Eidos is to be absorbed as part of a brand new European arm for new owners Square Enix – costing both British and European jobs in the process.
Current Eidos chief executive Phil Rogers will be heading up (the provisionally titled) Square Enix Europe, with John Yamamoto leading the North American arm of the business.
Whilst the Eidos name as we know it will no longer be used as a publishing label, the moniker will remain as branding for game developed by Eidos studios.
“Square Enix and Eidos Interactive are pleased to announce plans to create a new organisation to drive forward their European business,” an Eidos spokesperson told MCV.
“Square Enix Europe (final name TBC) will include Eidos’ global network of studios and combine the Square Enix and Eidos European sales and marketing businesses to create one efficient and powerful structure for game publishing.
As far as most people are concerned as long as the games are great, Most People don't care who makes em.
Current Eidos chief executive Phil Rogers will be heading up (the provisionally titled) Square Enix Europe, with John Yamamoto leading the North American arm of the business.
Whilst the Eidos name as we know it will no longer be used as a publishing label, the moniker will remain as branding for game developed by Eidos studios.
“Square Enix and Eidos Interactive are pleased to announce plans to create a new organisation to drive forward their European business,” an Eidos spokesperson told MCV.
“Square Enix Europe (final name TBC) will include Eidos’ global network of studios and combine the Square Enix and Eidos European sales and marketing businesses to create one efficient and powerful structure for game publishing.
As far as most people are concerned as long as the games are great, Most People don't care who makes em.
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